About Us P1 Heading : Dubai, UAE – March 8, 2016: THECONTENT|FACTORY (The Content Factory, or TCF for short), the Middle East’s leading integrated marketing communications solutions agency, announces the launch of TCFnewswire, an online news content production and distribution site that fuels brand awareness and creates new business opportunities for companies subscribing to the service.
TCFnewswire is a unique and innovative service that integrates ‘traditional’ news production, distribution and monitoring – for public and media relations purposes – with digital marketing and lead generation techniques, in an easy to manage, highly effective content delivery service,” said Layth Dajani, founder of TCF. “For the first time, companies will be able to better monetise their investments in PR content by immortalising its life cycle on our digital platform.
Powered by TCF’s TCFcmsPLUS, a proprietary content management, production, distribution and analytics technology, TCFnewswire integrates technical, onsite and offsite SEO functions with high quality, optimised news content. “We give content wings, both online and offline,” continued Dajani. “We apply this to verbal and audio-visual content in both English and Arabic.
In essence, TCFnewswire builds 'content clouds' that are optimised and able to attract targeted traffic. "This broadens our clients' coverage and seamlessly extends their reach from the traditional to the digital, and back," said Dajani.
Driven by analytics, we consistently repurpose and redistribute content to extend its lifecycle and increase its ROI,” he further noted. “As opposed to your traditional news distribution sites, we have our teeth to the bone and are better able to execute brand awareness campaigns in the Middle East region.
Companies subscribing to ‘content cloud’ services benefit from a ‘news content microsite’ that comes search-engine optimised, with relevant keywords integrated into the content messaging.
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