A little about me:
Mr. Nassef is responsible for driving the strategy and market implementation for
Yahoo!‘s businesses in the Middle East. Prior to this role he was the Vice President of the Maktoob Group and General Manager of Maktoob.com, the Arab world’s leading Web portal and online community, that was acquired by Yahoo! in 2009.
With over 14 years of professional experience in marketing management and consulting both in the US and the Arab world, Mr. Nassef has specialised in the implementation of direct marketing, response-based techniques to maximise the profitability of customer relationships, both online and through traditional media.
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