End users are downloading and enormous number of mobile apps onto their smart devices, but organizations could be doing a lot more to turn these mobile platforms into tools to help increase staff productivity and efficiency. With the increase use of mobile devices for work and key trends such as mobility, cloud and social networking leading their development, the use of mobile productivity apps is on the rise in the Middle East. As Ali Hyder, CEO of Focus Softnet highlights, companies are increasingly using mobile apps as they want to encourage teamwork, instant communication and access from anywhere, which in turn increases productivity: “Businesses and employees are already moving to mobile for business alerts or authorizations. Since mobile productivity apps offer faster access to critical information, it helps in smart decision making.” “We’ve really seen mobile usage and mobile apps gain traction ion the enterprise. This will only increase in the coming years,” adds Dominic Cross, director of Enterprise Sales at remote management specialist LogMeIn. “We see the Middle East app market continuing to develop strongly as more and more businesses enhance their channels of communication with their customers.”
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