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Tuesday, January 31, 2006 - Dubai

National Bank of Fujairah National Bank of Fujairah Reveals New Corporate Identity

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After 22 years of quality banking services, the National Bank of Fujairah (NBF), today revealed its new corporate identity, ushering in a new era of smart banking and high performance, and facilitating for the Bank’s announced intention to move into the retail banking space.

The new corporate logo was revealed at an event held at the Bank’s Fujairah headquarters by H.H. Sheikh Saleh Bin Mohammed Al Sharqi, NBF Chairman. Present at the event were NBF Board of Directors, Asad Ahmed NBF General Manager and other Bank officials and dignitaries.

“Our decision to re brand NBF was takes over a year ago based on an aggressive growth plan approved by the Bank’s board of directors,” said H.H. Sheikh Saleh Bin Mohammed Al Sharqi. “At the time, we realized that the only way to move forward is to build on our successes and broaden our business services, while at the same time release the true potential of the bank to benefit our customers and shareholders.”

The move to adopt a new brand image is aimed at reflecting a smarter bank with a sharp focus on internal efficiency and customer relations while at the same time extending a larger range of financial products and services. NBF will take a measured approach into the retail banking market and will grow its branch network from the existing six up to twelve this year. The new logo will facilitate NBF’s entry into the retail sector.

“By delivering a focused image and identity, we are taking a measured approach into the retail banking sector and have allocated the resources to pursue that end,” said Ahmed. “To our employees and shareholders, we continue to encourage and nurture a culture of high performance and pride, while to our customers and partners, we commit to developing long term relationships, superior products and services.”

The new logo was built to encapsulate the Bank’s long standing commitment to credibility and trust and its 22 year old reputation in the market as a solid and strategic business partner. The clear crisp logo embodies the Bank’s forward thinking, methodological operational practices as well as a concise vision and direction. Representing two hands cupped and extended to support, sustain and move forward, the logo encapsulates the Bank’s partnership focused approach.

This new image is the culmination of a planned series of strategic business initiatives to revitalize the bank’s solid foundation and expand on it. With a strong emphasis on partnership and mutual benefit, the logo is simple and articulate.

NBF’s new corporate identity will be gradually introduced throughout the branch network to portray a powerful single identity and will include not only exterior signage but branch interiors all marketing collateral.

In the events leading up to the corporate re branding exercise, NBF listed its shares on the Abu Dhabi Securities Market on the October 23rd 2005 and announced record earnings for 2005 with net income up 40% to AED 175 million.


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