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Impressions #

100 Million

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Media Coverage #

2646


Tuesday, May 03, 2011 - Jeddah

SanDisk Middle East and Africa: Integrated Marketing Communications Campaign in Saudi Arabia

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Starts at: May 03, 2011 14:00

Ends at: May 04, 2011 03:00

City: Saudi Arabia

Venue: Le Meridien Jeddah Hotel, Jeddah, Kingdom of Saudi Arabai (KSA)

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SanDisk Corporation, the global leader in flash memory cards, had an aggressive plan into penetrating the Saudi Arabian market. As SanDisk’s extended regional marketing communications platform, THECONTENT|FACTORY (The Content Factory) developed a plan to create brand awareness within the reseller and distributor community, while at the same time build the required market buzz to generate demand and product sell though in the Kingdom. The plan rolled out an integrated campaign across print, online and broadcast media, and involved a full day event organized to address the journalist community in a morning session and the reseller/distributor community in the evening.

For the event, The Content Factory planned and invited guests out of its office in Dubai, then flew into Jeddah, Saudi Arabia to arrange and execute the event. Over 25 journalist joined the morning press conference and 50 resellers joined in for the evening dinner event. We achieved very good coverage, especially in Arab News and other Saudi Arabia based newspapers, magazines and TV stations.

The dinner was hosted by Tareq Husseini, SanDisk’s Middle East and Africa (MEA) Sales Director along with Yasser Ahmed Abdulwahed Anam, Director – Sales and Marketing, Ahmed Abdulwahed Trading Co. (AAA).

Discussions will revolve around:
- SanDisk’s plan for their business activities in Saudi Arabia.
- The introduction of SanDisk’s National Account Manager, Saudi Arabia.

The lunch will be followed by one-on-one interviews with officials from SanDisk and AAA.

Following from the lunch, an evening meeting highlighting plans for supporting retail in Saudi Arabia will commence at 8.30pm. The evening will provide an excellent opportunity meet the SanDisk Middle East Team.

Details are mentioned below:
Date: Wednesday, May 3rd, 2011
Time: 12:30 pm onwards

Evening Event: 8.30pm followed by dinner
Venue: Le Meridien Jeddah Hotel, Kingdom of Saudi Arabia

E-MAIL US: info@tcf-me.com

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