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Wednesday, January 10, 2007 - Dubai

SanDisk Introduces Memory Stick Micro Product Line for Use with Sony Ericsson Mobile Phones

Launch of M2 2GBCapacity for Storing More Music, Photos and Video

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30 press release picture ms micro 1gb m2 in duo adapter left

SanDisk® Corporation (NASDAQ:SNDK) today introduced the Memory Stick Micro™ (M2) product line – an ultra-thin, removable storage card for use with Sony Ericsson’s latest generation of slim line, multimedia mobile phones like the Cyber-shot™ and the Walkman® series phones. The SanDisk M2 cards are available in 2-gigabyte – the market’s highest capacity M2, followed by the 1GB and 512-megabyte. The announcement was made at the Consumer Electronics Show at the Las Vegas Convention Center.

SanDisk M2 memory cards are ideal for users requiring expandable storage for more music, videos and quality photos. “The M2 is the new memory card form-factor of choice for the latest Sony Ericsson line of mobile phones delivering great music playback and advanced optics for photos and videos,” said Jeff Kost, Handset Business vice-president at SanDisk. The M2 2GB holds up to 500 MP3 songs, 640 minutes of MPEG4 video or up to 4800 photos.

“SanDisk is responding to growing demand from users for more storage for their personal files to carry around in their phone.” Kost said “Our high-capacity M2 cards provide more flexibility for users to keep their music with them and still have room for plenty of snapshots and even music videos or video-blogs.”

The M2 mobile cards are shipping in January to retailers worldwide, with the release in Japan scheduled later in the quarter. Suggested U.S. retail pricing: 2GB – $119.99, 1GB – $54.99, 512MB – $44.99.

Memory Stick Micro was co-developed by SanDisk Corporation and Sony Corporation to meet the growing storage needs of highly compact, multimedia mobile phones. M2 is designed as an externally removable media with a controlled eject function and side notch to prevent it from accidentally falling out. Its edges are slotted lengthwise to allow for more slim-line designed connectors to reduce space in the host device. M2 operates at dual voltage – 1.8V for Sony Ericsson’s new line of mobile phones and 3.3V for Memory Stick PRO Duo compatible products.

SanDisk is the original inventor of flash storage cards and is the world’s largest supplier of flash data storage card products, using its patented, high-density flash memory and controller technology. SanDisk is headquartered in Milpitas, California, and has operations worldwide, with more than half of its sales outside the U.S.

E-MAIL US: info@tcf-me.com

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